Category: Legacy

Energizer Holdings acquires the Nu Finish Brands. 2018 Energizer Holdings completes the acquisition of Rayovac, VARTA, Armor All, STP, and A/C Pro from Spectrum Brands. 2019 Energizer introducers 3-in-1 Child Shield ™ safety technology for lithium coin cell batteries. 2024

Energizer Holdings acquires HandStands Holding Corporation. Energizer launches the “Bigger, Better, Bunnier” advertising campaign, which will take the iconic cottontail to surprising new places and moments authentic to his disruptive nature and witty personality. 2016 Energizer introduces the world’s first AA battery made with 4% recycled batteries – Energizer® EcoAdvanced™. Energizer Holdings is spun-off from… Continue reading Year 2016

Energizer®introduces Energi To Go® instant Cell Phone Charger. Energizer® introduces the Weather Ready® line of lighting products. 2006 Energizer® introduces Energi To Go® Portable Power for the iPod®. Energizer® introduces a new line of Energizer e2® Lithium® flashlights for the extreme outdoor enthusiast. 2007 Energizer® partners with Phillips and Techtium to introduce first-ever mobile phone… Continue reading 2008

Energizer® partners with Disney to become the exclusive provider of Disney-branded flashlights in the United States, a partnership that still continues today. 2001 Eveready Battery Company is spun-off from Ralston Purina Company. Energizer Holdings is created. 2000 EVEREADY® scientist, Lew Urry, is honored by having his invention – the first alkaline battery – placed into… Continue reading Year 2001

EVEREADY® introduces Energizer® e2®, the first AA lithium battery. 1992 EVEREADY® introduces the company’s first LED lights, offering a squeeze light, compact area/directional light. 1996 EVEREADY® celebrates 100 years of portable lighting product leadership. 1998

EVEREADY® leads the industry in environmental initiatives and offers the first zero-added mercury product. The Energizer Bunny® is born – his TV debut. 1989 Union Carbide sells the Eveready Battery Company to Ralston Purina Company. 1986 The Company introduces the first fluorescent flashlight, requiring less frequent bulb changing. 1983

EVEREADY® introduces the first rechargeable flashlight. 1967 EVEREADY® introduces the EVEREADY® economy light – the world’s most popular flashlight. 1975 EVEREADY® introduces the Energizer® brand. 1980

The American Ever Ready Company becomes part of National Carbon Company. Hubert stays on as president. The trademark is shortened to EVEREADY ®. 1914 National Carbon Company merges with Union Carbide to form the Union Carbide and Carbon Company. 1917 EVEREADY® introduces the first miniature batteries for hearing aids. 1955